NIL for the other 99%

Book the athlete down the street.

HomeField connects local businesses with college athletes for grand openings, pop-ups, and posts — the $150-to-$1,500 deals the big NIL platforms skip. We rep the athletes. You get the crowd.

Typical deal $150–$1,500 — priced for Main Street 48-hr booking turnaround Compliance built in — school & state rules

The big platforms chase the top 1%. We book everyone else.

Opendorse and MOGL are built for five-star athletes and national brands. But a barbershop near campus doesn't need a Heisman winner — it needs the D2 midfielder with 8,000 local followers who lives three blocks away.

520K+ NCAA athletes are NIL-eligible. Fewer than 2% get meaningful deals today. The rest are HomeField's roster.

How it works

One marketplace, two sides. HomeField handles the middle: matching, contracts, compliance, payout.

For athletes

Free to join
1
Claim your profile

Sport, school, follower count, and the campaign types you'll take — appearances, posts, hosting.

2
Set rates & go exclusive

Pick the categories and region HomeField reps you in. Exclusivity is what gets brands bidding.

3
Get booked & paid

We send you vetted offers. You show up, post, or host. Contract, disclosure, and payout handled.

For local businesses

Pay per campaign
1
Post a campaign brief

Budget, date, location radius, audience, and what you need — an appearance, a reel, an event host.

2
Review bids from matched athletes

See profiles, local reach, and asking prices side by side. No agents, no cold DMs.

3
Book it and run it

One click to book. HomeField handles the paperwork so you can handle the crowd.

Deals like these, every week

Realistic matchups from the local slice of NIL — the deals nobody else is booking.

Grand opening
Fade Factory Barbershop×Marcus Webb
Guard, Ridgeline State men's basketball · 12.1k followers. Two-hour meet & greet, free lineups for the first 20 customers, one IG story.
$4002 hrs · Saturday
Social post
La Placita Taqueria×Sofia Reyes
Midfielder, Carver College women's soccer · 8.4k followers. One IG reel at the counter plus two stories on game day.
$2501 reel + 2 stories
Season partner
Iron Works Gym×DeShawn Carter
Running back, Ridgeline State football · 21k followers. Six-week training-content partnership plus an open-house appearance.
$1,2006 weeks
Menu drop
Campus Corner Coffee×Emma Kowalski
Outside hitter, Carver College volleyball · 6.7k followers. “The Emma” drink on the menu for a month, one launch post, one in-store hour.
$3001 month

Get on the field first

We're opening campus by campus. Join the waitlist and you're first in line when HomeField launches in your city.

Free for athletes. Every deal follows your school's NIL disclosure rules — we file the paperwork with you.

You're on the roster

We'll email you the moment HomeField opens at your school. Spots go campus by campus.

Phase 2 concept preview← Back to landing

Good morning, Fade Factory

Westside Dayton · Services · Member since Aug 2026

+ New campaign brief
2
Active briefs
11
Bids received
3
Athletes booked
$380
Avg. cost per deal
Active brief

Grand opening — Westside location

Sat Oct 3 · 1–3 PM 5 mi radius Wants: basketball or football, 5k+ followers Deliverables: 2-hr appearance + 1 IG story
$500
Max budget

Top matches for this brief

Best match first
MW
Marcus WebbGuard · Ridgeline State MBB · 12.1k followers · 0.4 mi from your shop
$400his bid
JF
Jaylen FordWide receiver · Ridgeline State FB · 18.3k followers · 2.1 mi
$450his bid
TM
Tia MoorePoint guard · Carver College WBB · 9.8k followers · 1.2 mi
$375her bid
Booked. HomeField sends the contract, files the school disclosure, and releases payment after the event. You'll get a confirmation text.
Phase 2 concept preview← Back to landing

Campaign: back-to-school promo

Posted 3 days ago · Bidding closes Friday

Brief

IG reel + in-store hour

Aug 24–30, flexible Any sport, 5k+ local followers Audience: students within 3 mi Deliverables: 1 reel, 2 stories, 1 hr in-store
$350
Max budget

4 bids received

Accept one to close the brief
SR
Sofia ReyesMidfielder · Carver College WSOC · 8.4k followers · 92% response rate “I live three blocks from your shop — can bring two teammates to the in-store hour.”
$300her bid
DC
DeShawn CarterRunning back · Ridgeline State FB · 21k followers “Reel plus a game-day story shoutout if we book this week.”
$350his bid
EK
Emma KowalskiOutside hitter · Carver College VB · 6.7k followers “My audience is 80% students within 2 miles of campus.”
$275her bid
AO
Andre OkaforCenter · Ridgeline State MBB · 5.2k followers “First NIL deal — happy to do an extra story to earn the review.”
$225his bid
Booked. The brief is closed and other bidders are notified. HomeField handles contract, disclosure filing, and payout.
Phase 2 concept preview← Back to landing
SR

Sofia Reyes

Midfielder · Carver College women's soccer · Junior · Dayton, OH
HomeField exclusive: Food & Beverage HomeField exclusive: Fitness Region: Dayton metro
8.4k
IG followers · 81% local
14
Deals completed
92%
Response rate · under 4 hrs
Rate card
IG post or reelIncludes one revision
$150
Appearance (2 hrs)Meet & greet, in-store, pop-up
$300
Event hostingEmcee, run-club lead, watch party
$450
What businesses say
“Sofia's reel brought a line out the door on a Tuesday. Booked her again for our anniversary week.” — Rosa M., La Placita Taqueria
Recent deals
La Placita TaqueriaIG reel + 2 stories · $250 · Aug
Riverside Run Club5k event host · $450 · Jul
Campus Corner CoffeeStory bundle · $150 · Jun
Iron Works GymOpen-house appearance · $300 · May
✓ Request sent — Sofia usually replies within 4 hours.